TOKYO: With its most upscale fashion, stunning collections, and memorable exposition, Tokyo Couture Fashion Week (TCFW) 2024, which began on October 18 at the Tokyo Marriott Hotel in Japan, has sparked the city’s fashion scene.
Everyone attending the TCFW and its red carpet was ecstatic and dressed in their most exquisite and glitzy black tie. The majority of the guests were Japanese and international celebrities and beauty queens. According to Mr. Ziinine A. Britshi, the TCFW Producer and Director, “Some of them travelled from the United States and France to attend, participate in the show, and watch their best favourable designers’ collections that they would love to wear or buy.”
Numerous foreign designers have participated in the show and displayed opulent fashion collections. Among them were the renowned designers Christophe Guillarmé from France, Marvin Bendana from the USA, Hanum AIDASH and Nazym ARUNAZ from Kazakhstan, Vivien Tsai from Malaysia, Hind Berrada from Morocco, Tommy Le from Vietnam, and Akki Tokuda (QLOGO) and Yuna Hattori from Japan.
“This more than just a fashion show with beautiful models walking on the runway, but it is a platform to showcase and promote luxurious fashion collections, from evening gowns, tuxedos, to diamond, jewlleries, bags, shows, beauty products and anything to do with high class fashion and lifestyle. More importantly, the show brings together important business leaders, designers, celebrities, models, retailers, and luxury fashion fans, who come from all over the world and from many cities in Japan. They not only watch or participate in the show, but they also meet each other on the red carpet and create new business relationships and opportunites, ” Ziinine added.
It’s that time of the year, October was the right time for high class fashion as the weather was so great! The much-anticipated Tokyo Couture Fashion Week, 1st edition, has been kicked off, with the aim to shape the high-end fashion industry in Japan, making Tokyo a hub for international couture fashion in Asia, and celebrate the promotion of couture fashion and cultural exchange.
Kicking off on October 18, a lineup of over 15 homegrown designers and brands unveiled their latest ready-to-wear collections at the luxurious hotel, Tokyo Marriott Hotel.
Hosted in partnership with Oriental Fashion Show Paris, TCFW`s vision aims to drive economic growth, foster partnerships across the fashion, lifestyle, tourism and hospitality sectors, and create a vibrant ecosystem that empowers communities and elevates various industries.
Ziinine said, apart from the fashion show, the event also featured the next look modeling talents. “This competition provides an opportunity for models to participate in fashion shows and be selected to participate in international fashion platforms.”
In addition to the fashion show performances, a total of 4 awards were presented to the recipients of the Best Models and Best Fashion Designer 2024.
At the event, two designers, Yuna Lattori and Vietnamese Tommy Le, have won the 2024 Best Designer awards, and both of them will be given the opportunity to present their collections in France at the prestigious world’s fashion show, Oriental Fashion Show Paris, which will be held on 25-26 January 2025 in the Shangri-La Hotel, Paris France.
Meanwhile, two participating models, Mina Hayashi and Hitomi Nakamura, have emerged as the winners of the Awards of Best Model 2024, and they will also be given an opportunity to walk as models in the prestigious upcoming fashion show, Oriental Fashion Show Paris.
Yuna said in a text message to the press, “I am deeply honored to have been awarded the opportunity to participate in a fashion show in PARIS through the Tokyo Couture Fashion Week (TCFW).”
” As a designer, it has always been my ultimate dream to showcase my work in Paris, and receiving this award brings me immense joy and fulfillment. It is a significant milestone in my career, and I am truly grateful,” added Yuna.
Tommy said in a post on his Instagram after the show, with a deep appreciation for Japan, he participated in Tokyo Couture Fashion Week Fall 2024.
“The “Best Designer” award presented to me last night was an unexpected yet wonderful surprise. I am humbled by the hospitality I received. My sincere thanks go to the talented models from Xuan Lan Academy-Vietnam and Elite Japan. This award is a tribute to their outstanding performance.
“My collection, “The Glimpse of Japan,’ draws inspiration from Japan’s stunning natural landscapes and timeless love of nature, as embodied in its serene gardens and temples. The iconic Ryoan-ji Zen Rock Garden in Kyoto was a pivotal influence. Additional images and footage of my collection will be forthcoming,” he said.
The event, according to the director, aims to attract designers from around the world, transform Tokyo, Japan, into a centre of international design and high-end, and give young designers and models the opportunity to participate in the global runways.
“We are honoured and glad to be partnering with Oriental Fashion Show Paris (OFS), France, an international fashion event dedicated to couture and oriental fashion over 25 years.
“TCFW could as well successfully promote hundreds of designers from Japan and all over the world, while fostering cultural exchange and unity ” said the organizer.
As part of its goal to take the local Japanese fashion scene to new heights, promote couture fashion and cultural exchange, TKFW 2024 is setting the stage for a wide range of distinctive styles and artistic visions that challenge conventional norms to create innovative hybrid designs and transforms traditional fashion, rich in history and symbolic meaning, into modern trends for the global market with excellent strategic positioning.
