Sarawak targets 1.2 million tourists, RM3.2 billion in revenue this year

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Pic for illustration only.

KUALA LUMPUR: Sarawak Tourism Board (STB) targets 1.2 million tourist arrivals as the state aims to generate RM3.2 billion in tourism revenue this year.

STB chief executive officer Sharzede Salleh Askor said the board is confident of achieving this target as long as covid-19 situation continues to improve.

“We are hoping to achieve the 1.2 million target this year provided we have a constant frequency of flights and no disruption, ” she was quoted by Malay Mail as saying at the Malaysian Association of Tour and Travel Agents (MATTA) Fair  

Based on reports,  from January to March, the state saw 229,000 visitors this year compared to last year only 33,955 tourists due to the pandemic.

Malaysia, including Sabah and Sarawak, has on 1st April opened its borders to tourists and travellers from all over the world and targeting millions of visitors this year, as the tourism sector would help to recover the state economy from the damages of the Covid-19 pandemic over the past two years.

52 per cent of the visitors in Sarawak are domestic travellers, while the remaining come from the Asean and European regions.

Sarawak, known as ‘Land of Hornbills’, is one of the most attractive tourism destination in Malaysia for being a biodiversity hotspot that offers a variation of culture, adventure, nature, food and festivals, as the prime tourism destination for visitors this year.

“With 28 ethnic groups, visitors can imagine the variety of local cuisines foodies can enjoy in Sarawak.

“We are happy to share that Kuching is the first city in Malaysia to be recognised by Unesco’s Creative Cities Network as being a Creative City of Gastronomy, so come and start your ‘foodventure’ in Sarawak,” said Sharzede in another development.


Graduate with a Master of Mass Communication. 10 years working experience in the media and broadcasting.

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