PUTRAJAYA AUG 5: In order to help the continuity and sustainability of the activist group in the creative industry of Borneo, the Ministry of Communication and Multimedia Malaysia (MCMM) and the National Film Development Corporation Malaysia (FINAS) has launched the Borneo Pitch @ Prisma Digital Content Fund (DKD) Initiative.
Minister of MCMM, Datuk Saifuddin Abdullah said, the initiative is to simplify the management and the “pitching” fund operation in Sabah and Sarawak.
“Both MCMM and FINAS are committed to ensure the growth of the creative industry in Sabah and Sarawak is moving and receiving the benefits in facing the current economic challenges,” Saifuddin said.
He said that at the virtual signing ceremony of the Memorandum of Understanding PELAKSANA Programme of FINAS and the Sarawak Media Group (SMG) and the Handing over of the Agreement Letter (SST) Borneo Pitch Fund @ PRISMA DKD.
Saifuddin said, the objectives of Borneo Pitch @ PRISMA DKD Initiative are among others to encourage the activists and industry players in Sabah and Sarawak to produce high competency work in production, publication and distribution of creative content domestically and internationally.
“The objective is also to develop sustainable quality human capital to optimise the potentiality of the creative content industry in Borneo and to produce high competency intellectual property (IP) amongst the activists and the industry players in Borneo,” Saifuddin reiterated.
The Minister added the cooperation between FINAS and SMG in the implementation of the PELAKSANA DKD are in nine projects amounting to RM2, 915,000 involving four magazine projects, telemovie (1), drama in series (2) and entertainment (2).
The summary of Borneo Pitch @ Prisma DKD includes eight projects of fiction films, documentaries (5), TV Programme/OTT (3) involving 16 projects with the allocation of RM3, 775,000.
Meanwhile, Chief Executive Officer of FINAS, Dr. Ahmad Idham Ahmad Nadzri said, the 2020 allocation of RM40 million has been brought forward and RM51.7 million is now allocated for 685 film projects.
However he said, 50 per cent of the allocation has been disbursed to the recipients of the government aid programme in the creative industry.
On another development, the Prisma DKD has targeted 9,000 recipients and currently 14,964 had received the benefits from RM89.2 million allocation and currently RM54 million or 60 per cent from it has been spent.-Malaysia World News
