RM6 million to help 960 music activists to participate in the Entertainment from Home Programme 2021 –Minister Saifuddin

Datuk Saifuddin Abdullah
Announcement of the EHP 2021 worth RM6 million to local music activists by Minister of Communications and Multimedia, Datuk Saifuddin Abdullah held virtually on Facebook here today.

PUTRAJAYA JUNE 1: The Digital Music Content Fund (DKD Muzik) worth RM6 million provided by the Ministry of Communications and Multimedia will benefit 960 local music activists under the Entertainment from Home Programme 2021.

Its Minister, Datuk Saifuddin Abdullah said, the recipients of the fund will include 487 singers, 172 guitarists, 104 bass guitarists, 93 drummers, 80 key board players and 24 in other categories.

Saiffuddin said, the Entertainment from Home Programme (EHP) will witness the participation of old and new recording artistes, singer and night club musicians, singer and busker musicians, nasyid group singers and others from the whole country involving different ages and music genres.

“The creative content production of the EHP should have musical elements with the music from home concept that is suitable with the current COVID-19 pandemic situation.

“The DKD Muzik is among the funds that is provided under the Pakej Rangsangan Industri Kreatif Malaysia (PRISMA) launched on 5th February 2021 as a short term initiative to help the national creative activists who have been affected by the COVID-19 pandemic to continue their businesses.

“To ensure the implementation of the fund is transparent, the ministry has appointed industry players and academicians as panellists in the Technical Evaluation Committee, Approvers and Artistes Selectors,” Saifuddin said at the virtual Announcement of the EHP under PRISMA via the Ministry of Communications and Multimedia Facebook today.

The Minister also mentioned that PRISMA has offered RM89.2 million for 72 types of programmes that have been approved by the Ministry to be implemented by the department and agencies including RTM, FINAS and Cultural Economy Development Agency (CENDANA).

“With that allocation it will benefit 9,000 industry players involving 40,000 workers. The application processes are ongoing and with this fund at least there is an assistance to help the local creative industry to continue their businesses amidst the pandemic,” Saifuddin said. – Malaysia World News      


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