KUALA LUMPUR:- The Ministry of Communications and Multimedia Malaysia (KKMM) through its agency, MyCreative Ventures (MyCV) kicks-off 2022 by organising the first edition of RIUH Keluarga Malaysia known as “RIUH EK! Together with unifi” that will be held from 3rd to 5th March 2022 at Arena Warna, Ayer Hitam, Johor.
MyCreative Ventures (MyCV)said the government is deeply concerned and committed to restore the country from the challenges and effects of COVID-19 pandemic, including among creative industry players.
Relatingt to that KKMM is actively implementing various initiatives to revitalize the creative industry landscape. Among others is through the implementation of RIUH Keluarga Malaysia which was initiated by Tan Sri Datuk Seri Panglima Tpr. Annuar Musa, Minister of Communications and Multimedia.
The Minister Annuar said, “Creative arts can heal the soul of a country affected by various challenges due to the COVID-19 pandemic. In this regard, KKMM invites the arts and culture community to work with the Ministry through RIUH Keluarga Malaysia to spur the nation’s creative industry to benefit the entire Keluarga Malaysia.
“RIUH Keluarga Malaysia aims to bring together local creative entrepreneurs and art practitioners from 12 creative industry sectors which include music, film, photography, animation, performing arts, literature, inventions, crafts and traditional arts, culinary arts, visual arts, fashion and creative education.
“This initiative is expected to create at least 5,000 jobs throughout the 14 locations and supports 2,000 local practitioners and businesses.”
Meanwhile, MyCV Chief Executive Officer, Junady Nawawi said “Among MyCreative’s mission is to enhance the enticement of Malaysia’s creative industry which can be measured through job creation, increased income contribution from creative industry to the Gross Domestic Product (GDP) and elevate the status of Malaysia’s creative industry through public awareness and social impact.”
“Therefore, the organisation of RIUH will have an impact on the creative industry practitioners and workers, in terms of income generation and job creation. Most entrepreneurs, culture experts and artists from various communities are invited to participate in RIUH events throughout the country.
“The events in each state will last more than one day. This will increase the opportunities of sales for entrepreneurs at the RIUH site. We hope that the social and professional networks generated by the programme will also foster recruitment as well as business partnerships within the creative industry itself.” Junady said.
Directly, this has the potential to revive the economy of the community and the state of Johor, in general.” With the theme Colours of Malaysia, “RIUH EK! Together with unifi” is open to all visitors, especially those around Johor, especially in Ayer Hitam. Meanwhile, RIUH Keluarga Malaysia which will be organised at 14 locations nationwide targets 200,000 visitors.
The organisation of RIUH Keluarga Malaysia will be implemented in strict compliance with Standard Operating Procedures (SOPs) to ensure the safety and health of visitors. These include controlled measures such as checking the status of the MySejahtera application for each visitor who enters the RIUH site, a one metre social distancing and enforcement of the SOPs set by the Ministry of Health.
Meanwhile, TM Group Chief Executive Officer Imri Mokhtar said, “Through the unifi brand, TM offers digital solutions to empower various customer segments including local Small and Medium Enterprises (SMEs) so that they will be able to recover and continue to grow.
“Our involvement in RIUH Keluarga Malaysia reflects TM’s support to revitalize the creative industry and enable creative arts content to be experienced by all walks of life. As the driver of Digital Malaysia’s aspirations, we are committed to connect all Malaysians through digital infrastructure and we are ready to serve the country as it reopens safely from the effects of the pandemic,” Imri said.-Malaysia World News