KUALA LUMPUR: Sapporo (Japan) has been identified as the most popular up-and-coming destination of choice for Malaysian travelers, an Agoda survey reveals.
Sapporo December 2016 bookings experienced a rapid growth of 145% amongst Malaysians.
Malaysians like to travel to Sapporo, Japan to escape the heat, besides enjoying a variety of delicious Japanese dishes.
It’s easy to see why this winter wonderland is becoming more popular with Malaysians looking to escape the heat and hit the slopes, a PRNewswire press release said.
“Travelers from Malaysia want variety when they’re abroad, so there are a diverse group of destinations emerging as year-end holiday hot spots,” said Andrew Edwards, Global Director for Brand and Communications at Agoda.
Famous for its high quality seafood, Sapporo is a foodie’s paradise for the 73% of Malaysian millennial travelers who chose food and dining as one of their preferred travel experiences.
Besides the local favorites, other up-and-coming destinations among Malaysian travelers for year-end holidays include Japan’s Sapporo, Taiwan’s Taichung, Nantou and Taipei and the United Kingdom’s London.
“Taiwan and Japan are two of the most unique places in the world, boasting a hybrid of ultramodern and vibrant capital cities paired with historic and scenic landscapes. The growth of travel to these two countries has led to an increased focus at agoda on catering to these new travel experiences amongst South East Asian travelers, ” Andrew said.