Journalists’ association should formulate media ethics related to AI challenges

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KUCHING: The local media industry today should seriously look into forming media ethics in relation to the new challenges in the artificial intelligence (AI) application in dissemination of information and news to the public.

Sarawak Premier Tan Sri Abang Johari Abang Openg said, the new ethics should be formed by the local journalists association as it will serve as a guideline to protect the integrity of the media in the nation building.

He said, the new challenge is it has allowed the creation of things that did not exist making it difficult to verify the authenticity of the contents in the news and reports received.

As an example the premier said, with AI even deceased individuals can be brought back to life making it unclear whether what is presented is genuine.

“The journalists through the association should outline the media ethics related to AI as it is not only important to the country but also to all stakeholders.

“Using generative AI, my speech can be translated into Mandarin or English with lip movement matching with what I said in real time and this is our challenge in the media,” he said.

The premier said that after opening the inaugural Sarawak Media Conference 2024 held in conjunction with the National Journalists Day (Hawana) Celebration here Sunday (May 26).

Present were Communications Minister, Fahmi Fadzil, Sarawak Legislative Assembly Speaker Tan Sri Mohd Asfin Awang Nasar, Sarawak Utility and Telecommunication Minister, Datuk Seri Julaihi Naravi and Deputy Minister in the Sarawak Premier’s Department (Corporate Affairs, Information and Ukas) Datuk Abdullah Saidol.

The premier added, whatever is related to democracy and freedom of speech highlighted by the local media should be within the code of ethics and acceptable to all the people.


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