IPOH: The development of Escape Cameron Highlands, a new world-class tourism destination in Malaysia, will help revive the country’s domestic tourism industry which has been hit badly by the Covid-19 pandemic, said Tourism, Arts and Culture Minister Datuk Seri Nancy Shukri.
This unique project introduces a world-class brand created by a Malaysian-born company, Sim Leisure Group that has built some of the greatest parks around the world.
“Not only will Escape Cameron Highlands host their signature rides and attractions, I was informed that it will also feature European themed architecture and games, synergising with Cameron Highland’s European heritage and its cooler, temperate climate.
“As such, Escape Cameron Highlands will literally and figuratively be a breath of fresh air, as far as the tourism industry is concerned. This novel destination stands to offer something truly unique, reconnecting us with nature,” Nancy was quoted by Bernama as saying in a statement yesterday.
Nancy, who has earlier witnessed the virtual signing ceremony between the Founder of Sim Leisure Group and Esacape Theme Parks, Sim Choo Kheng, and Director and shareholder of Hektar Muda Sdn Bhd (site’s landowner), Datuk Jimmy Doh, said was confident that Escape Cameron Highlands would continue to receive praise and support from tourists.
“I was informed that the Escape brand recently made its international debut in Sri Lanka, and will soon expand throughout the Asean region and China. Escape will be the de-facto brand ambassador for Malaysian tourism abroad, just as Disney Park is to the USA or Legoland to Denmark.
“International tourists will naturally want to see the birthplace of ESCAPE brand – Malaysia,” she said.
The Minister added that Escape’s business model was in line with the government’s agenda to boost Malaysian eco-tourism, whereby it serves a catalytic role in terms of new tourism investment while infusing renewed interest and vigour into Malaysia’s eco-tourism sector.
“Visitors want to travel and reconnect with nature for recreation and this will be the trend of tourism moving forward which has been caused by the pandemic.
“We will capitalise on our abundant natural beauty heading towards this new direction,” she said.