KUALA LUMPUR MAR.22: The Ministry of Tourism, Arts and Culture (MOTAC) stresses that the relationship between the Federal Government and the State Government is important and critical to ensure the implementation of the National Tourism Policy (NTP) 2020-2030 is successful.
Its Minister, Datuk Seri Nancy Shukri said, the ministry hopes to get the cooperation from the State’s Authorities to implement all the main strategies.
“To cite an example, the Federal Government can co-operate with the State Government to set up the Special Tourism Investment Zone or STIZ based on niche tourism such as agro-tourism and eco-tourism in a specific touristic area.
“Without continuous commitment from all parties, the national tourism industry is unable to prosper like before and places Malaysia as the best tourists destination in the world map, and safe to visit in time to come,” she said in her speech with the presence of the Menteri Besar and also the Negeri Sembilan Exco, Malacca Exco and Johor Exco.
Also present at the MITC Hotel, Ayer Keroh Melaka yesterday (March 22) were the state government representatives, department/agencies related to tourism and tourism industry players.
The NTP Roadshow session had involved three states in the south zone including Melaka, Negeri Sembilan and Johor and was held in hybrid form involving physical and online. The first session was held in Sarawak on February 16, 2021.
Nancy said, to safe the national tourism industry, the ministry consistently cooperates with the tourism associations to frame and implement the Tourism Recovery Plan that is the short term plan under the NTP.
Among the strategies include, firstly returning the confidence of the people to tour and subsequently adapting with the new norms such as safety, cleanliness and health and adhering to the SOPs. Secondly to activate the domestic tourism creatively and attractively via digital platform and promoting the uniqueness of the village tourism or “hidden gem” as tourists like to go to safe, less congested and peaceful places.
Thirdly to offer incentive and promotion in the form of rebate vouchers, e-voucher, cash back via e-wallet and discounts. Finally, to improve the quality and credibility of the professions with the adaptation of the new norms through reskill and upskill.
In the speech Nancy also emphasized that the NTP 2020-2030 is a transformation agenda that will focus on the efforts to increase the national income, to encourage cooperation and investments, to empower the local community and to strengthen the durability and sustainability of the national tourism industry. –Malaysia World News
