AMALIYA ATELIER unveils its Malaysia-Uzbekistan premiere


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Left to right: Amaliya Atelier Marketing Director, Shirene Moong, Amaliya Atelier Advisor, Yang Mulia Tengku Dato’ Dr Hishammuddin Zaizi Bin Yang Amat Mulia Tengku Azman Shah Alhaj, Amaliya Shakirova, Amaliya Atelier Founder, Dato Seri Anas Abdullah

Kuala Lumpur:  In a grand celebration of cross-cultural elegance, AMALIYA ATELIER from Samarkand has launched its premiere Malaysia-Uzbekistan Boutique at Parkson Pavilion, Bukit Jalil, Kuala Lumpur on 1st March 2024. 

The event was officiated by AMALIYA ATELIER’s Advisor,  Tengku Dato’ Dr. Hishammuddin Zaizi Tengku Azman Shah Alhaj in the presence of many distinguished guests including the Ambassador-Designate of the Republic of Uzbekistan to Malaysia, Karomidin Gadoev, Teresa Kok Suh Sim, Seputeh Member of Parliament,  Datin Seri Esther Hew Mui Lan, spouse of Minister of Tourism, Arts and Culture, Dato’ Seri Tiong King Sing, and other renowned celebrities namely Ardini Angeline Tan and Sabri Yunus, Aleeza Kassim, Nor Albaniah, Azura Aziz and Cheb Ali.

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AMALIYA ATELIER is set to redefine fashion with its commitment to high-quality materials, ensuring softness, durability, and comfort for everyday wear. The brand offers a diverse collection of hijabs and shawls that cater to various tastes and occasions, featuring unique designs inspired by the rich cultural tapestry of Malaysia and Uzbekistan.

The designs from AMALIYA ATELIER strike a perfect balance between modesty and contemporary fashion trends, appealing to a broad audience seeking for elegance and modest attire. Meticulous craftsmanship is evident in every piece, with fine stitching and attention to details that emphasize the cross-cultural essence of Uzbekistan and Malaysia.

The collection is specially crafted for various occasions, ranging from formal and casual wear to special events. AMALIYA ATELIER’s unique designs not only reflect cultural richness but also cater for a broader market seeking elegance and modest attire in diverse settings.

AMALIYA ATELIER is available at Parkson Pavilion Bukit Jalil, JeMels Atelier Puchong, Kelana Heritage Gallery Concorde Hotel Shah Alam, NVF Boutique Kompleks Perbadanan Putrajaya, Maswira Boutique Fahrenheit Mall Kuala Lumpur and also available in USA, Dubai and Samarkand.

“We import Italian silk fabric from Uzbekistan while the designs are created by AMALIYA ATELIER’s founder Dato Seri Anas Abdullah, Malaysian renowned designer with the inspiration of cross culture of Malaysia-Uzbekistan.

“We called it AMALIYA ATELIER because it started with Shirene Moong, the Manager of Amaliya Shakirova who introduced Amaliya to Dato Seri Anas at an event.

“Amaliya from Uzbekistan then shared her love for Malaysia and its culture which has inspired Dato Seri Anas to create a fusion of Uzbekistani and Malaysian cultures. This has led to the establishment of AMALIYA ATELIER, a premium unique cross culture fashion brand available in Malaysia and across the region,” Amaliya told Malaysia World News .


Graduate with a Master of Mass Communication. 10 years working experience in the media and broadcasting.

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