Ahmad Shabery: We must be open and honest… to overcome public trust deficit

The Agriculture and Agro-Based Industry Minister, Datuk Seri Ahmad Shabery Cheek ( third left)  and his deputy  Datuk Sri Tajuddin Abdul Rahman at the Launch of MyPhyto` at MAEPS, Serdang Selangor

SERDANG 20 June 2016 – The American  writer and futurist, Alvin Toffler wrote in his book Future Shock , ” We are increasing the sophistication of deception faster than the technology of verification. The consequence of that is the end of truth. The dark side of information technology explosion is that it will breed a population that believes nothing,” cited the  Agriculture and Agro-Based Industry Minister, Datuk Seri Ahmad Shabery Cheek .

He said this in his presentation before the Launch of Malaysia Phytosanitary Certification System (MyPhyto) at MAEPS, Serdang Selangor today,  referring to the issue of public trust deficit that is dramatically affected by the new media in Malaysia nowadays.

Ahmad Sabry also stresses the importance of trust in the relationship between the public and the government.

” Trust determines our effectiveness as a ministry to serve the rakyat . When the people trust us, it will be considerably easier for us to enact policies and implement programmes to help the rakyat and grow the industry. When the people don`t trust us, we will face significant hurdles, constraints, and controversies, even if our policies and programmes are good.

” To overcome trust deficit, the government (ministry) must be open, honest, competent, reliable, concerned about people`s welfare,  display good judgment, and build trust by fulfilling its promises”, he added.

He also emphasizes that the ministry’s way of communicating to the people must be clear, consistent and credible.”


Ahmad Shabery also relates the approach of various departments and agencies under the ministry with the rakyat should be “down to earth” as the audience are mostly fishermen, farmers and the rural folks with low education and limited knowledge in the field they are involved.

“New ideas like growing corn after the harvesting season in the paddy fields should be told and campaigned repeatedly and clearly to the farmers. Experts should explain the situation and at the end of the day, results of the proposed project would the best way to gain the people’s trust on the ministry’s effort to help them.

“We want the Ministry of Agriculture and Agro-Based Industry (MOA) to lead the way in instilling public’s trust especially in the rural areas through our projects that will benefit the targeted group and the rakyat as a whole,” he said.

Phytosanitary Certificate is a document released by the Agriculture Department as a National Plant Protection Organization which is recognized by the International Plant Protection Convention, FAO to verify plants, yields and other articles not controlled, fulfilled the terms and conditions of the importing country’s biosecurity.

The provisions about the issuance of the Phytosanitary Certificate is stated in the Plant Quarantine Act 1976 and  the Plant Quarantine Regulations 1981._ MalaysiaWorldNews


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Graduate with a Master of Mass Communication. 10 years working experience in the media and broadcasting.

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