58% MSME in Malaysia started using social media platform to market their products

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KUALA LUMPUR: The Ministry of Communications and Digital (MCD) via Malaysia Digital Economy Corporation (MDEC) has provided the ability enhancement training for the Micro, Small and Medium Enterprises (MSME) through the eEnterpreneur Programme (Program eUsahawan) in line with the 2024 Budget.

The Ministry in its statement said, it is one of the initiatives in line with the 2024 Budget aimed at building up a more inclusive culture towards the usage of digital marketing technology and e-commerce.

“The programme is seen to help support the increase in digital adaptation that is slow amongst the MSME. They will get access to the ability enhancement training online and physical conducted by qualified industry trainers throughout Malaysia.

“Since 2016 until October 2023, 220,000 MSME participants had been trained and recorded online sales of more than RM900 million. Besides that 900 Digital Economy Centre Initiative (PEDi) throughout Malaysia are providing training to empower digital skills for local entrepreneurs,” said the statement.

The statement was read at the Dewan Negara today (Monday) following the question asked by Senator Datuk Dr. Ahmad Azam Hamzah and Senator Datuk Seri Ti Lian Ker on the training preparation, access and efforts to increase the acceptance of digital among the Micro, Small and Medium Enterprises (MSME).

The statement added, through the initiative, as of 15th November 2023 about 7,000 entrepreneurs have utilised the digital platform and generated income worth RM15.7 million nationwide.

Meanwhile, the result of a research conducted by MDEC involving 1,000 MSME stated that the National Business Digital Adoption Index (BDAI) 2022 showed 36 per cent of the companies were using new emerging technologies.

However, the report does not only include the MSME companies but also all kinds of companies in Malaysia.

“The report also stressed that the social media emerged as an important tool for Customer Experience (CX) in business where 58 per cent MSME have started using social media platform to market their products,” the statement said.

Meanwhile, the 2024 Budget had introduced comprehensive steps to help the start up companies and MSME. An allocation of RM165 million is provided to strengthen the MSME via initiatives such digital grants, Shop Malaysia Online programme for online business besides empowering PEDi in all state legislative assemblies (DUN) level.

“For the Shop Malaysia Online initiative under MDEC, RM40 million has been allocated to encourage small entrepreneurs to be involved in food and beverage business conducted from home,” the statement reiterated.- Malaysia World News





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