KUALA LUMPUR – In honour of Colonel Sanders’ 130th birthday, KFC celebrated this symbolic milestone through a yearly tradition of giving, known as ‘Acts of Colonelness’.
Bringing this campaign to life, KFC challenged its teams in more than 135+ countries around the world to commit to doing 130,000 acts of kindness in their local communities throughout the month of September.
Celebrating this milestone together, KFC Malaysia embarked on its own kindness movement, called ‘Extend-A-Heart’ where KFC staff delivered satisfying KFC meals to more than 6,500 underprivileged and deserving individuals, touching 23 communities across Selangor and Kuala Lumpur as well as 29 charity homes and orphanages nationwide.
Through ‘Extend-A-Heart’, KFC distributed over RM 39,725 worth of meals to these communities.
As a brand that has made a home in Malaysia for 47 years and counting, Malaysians have played a part in defining KFC as much as the brand has been a part of their lives.
With kindness as a key defining trait of Malaysians, KFC adopted this positive outlook and integrated kindness into its values, not only as an organisation but also how it operates in Malaysia – going beyond just offering satisfying meals. “KFC is driven by a heart-led culture, grounded in the Colonel’s original values of kindness and local community outreach.
In the spirit of our founder, we are pleased to continue to do our part by giving back to the community in which we serve; especially to those less fortunate in our midst.
‘Extend-A-Heart’ is our way of showing we care, as kindness truly matters.” said Angelina Villanueva, Chief Marketing Officer of KFC Malaysia.
Through ‘Extend-A-Heart’, KFC mobilised its teams across Malaysia to deliver happiness in the form of delicious KFC meals to treat underprivileged individuals and underserved communities around them. Some of the beneficiaries include Taman Didikan Kanak-Kanak Kurang Upaya, Sembulan, Rumah Amal Cahaya Tengku Ampuan Rahimah (RACTAR), Persatuan Kebajikan Anak Yatim Islam, Program Perumahan Rakyat Termiskin (PPRT) and low-cost housing areas among others.