Infrastructure development critical towards the sustainability of tourism industry – Musa Yusof

Datuk Musa Yusof, Director General of Tourism Malaysia at the PATA Annual Summit in Cebu, the Philippines, 11 May. 

PUTRAJAYA, 14 MAY 2019 – Infrastructure development is critical towards the sustainability of the tourism industry of a nation as it can provide tremendous economic wealth and job creation for its population, Datuk Musa Yusof, Director General of Tourism Malaysia said.

 “UNWTO-stated countries should embrace innovation and technology, adapt advanced digital transformation, and foster new skills development and education to create jobs.” Musa Yusof debated when attending the PATA Annual Summit in Cebu, the Philippines, from 9 to 12 May.

He added that both industry innovation and infrastructure were important as “half of the world’s population now live in cities, and there are changes in tourists’ behaviours and travel trends, rapid evolution of mass transportation and advances in Information Communication Technologies (ICTs).”

Resilient infrastructures would enhance the destination’s image, portray the destination positively and thus influence a person’s cognitive perception towards the destination, before finally luring them for an intentional visit.

“Being innovative in developing infrastructure provides numerous benefits to tourism destinations as well as its visitors. There would be a reduction in pollution, improved productivity, better time management, enhanced visitor experience, ability to obtain big data and create brand positioning and competitive advantage.

“Tourism destinations or countries should be innovative in developing these infrastructure components to sustain the industry and tap the current market trends especially from young travellers or millennials. It certainly can be done by capitalizing on the use of latest technology to reach and attract them to visit the country especially in the Industry Revolution 4.0 era,” said Musa Yusof.

 

Graduate with a Master of Mass Communication. 10 years working experience in the media and broadcasting.

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