KUALA LUMPUR: Commemorating Malaysia’s 60 years of independence and progress, local rap star Altimet releases a music video called “RHB Syukur Merdeka” in collaboration with RHB Bank Berhad (“RHB Bank”).
The RHB Syukur Merdeka music video featuring Altimet is aimed at creating a platform for Malaysians to express their gratitude and pride for the nation’s achievements.
The video is a contemporary spin-off from Altimet’s original hit song “Syukur”, specially rewritten in celebration of 60 years of independence.
“In conjunction with the nation’s 60th Merdeka celebration, we decided to create a memorable experience for our Facebook fans and Malaysians in general, which led to our collaboration with homegrown rap star, Altimet, as we felt the -premise for his original composition “Syukur” best fitted the Merdeka theme,” said Abdul Sani Abdul Murad, Group Chief Marketing Officer, RHB Banking Group.
We’ve come a long way as one nation these 60 years and there is indeed much to be thankful for! RHB and Altimet wishes all Malaysians Selamat Hari Kebangsaan! Watch this video tribute by RHB + Altimet!
In conceptualizing the idea, RHB was led by the Group’s brand promise “Together We Progress” and its commitment towards nation-building.
The RHB Syukur Merdeka music video is now available for viewing on RHB Group’s Facebook page and Youtube channel while the co-created version will be made available for viewing on 12 Sept 2017 on the same platforms.